Prinova USA, Carol Stream, Ill., announced a new distributorship with Apiscent Labs, Milwaukee. Prinova will be the exclusive distributor of Apiscent Labs’ flavor and fragrance ingredients in the United States, the company says. Apiscent Labs offers more than 300 FEMA generally recognized as safe (GRAS) ingredients, it adds. Additionally, the company announced it hired Richard Staak as vice president of research and commercial development. In other news, Rockford, Ill.-based ColinKurtis Advertising released a marketing case study highlighting Prinova USA and discussing its original marketing challenges and the path ColinKurtis took to overcome them to drive future Prinova success, the company says.