Starbucks, Anheuser-Busch to launch Teavana RTD tea in US
New Teavana premium teas to capitalize on multi billion-dollar RTD tea category
St. Louis-based Anheuser-Busch and Seattle-based Starbucks Corp. announced that they are working together to produce, bottle, distribute and market the first Teavana ready-to-drink (RTD) teas expected to launch in the United States in the first half of 2017.
Premium RTD tea is the fastest-growing segment in the RTD tea category, which grew at a compound annual growth rate (CAGR) of 16 percent during the past five years and generates $1.1 billion in sales, according to New York-based Beverage Marketing Corporation.