Nearly every beverage brand faces some challenges when reaching out to consumers. For many, educating consumers can be essential to success, especially as craft trends continue to rise. Recently, Tequila Herradura took on the challenge and embarked on its Casa Herradura tour, which brought the Tequila Herradura hacienda to several cities across the country.
To produce its premium spirits, Casa Herradura harvests all of the blue agave grown at the hacienda by hand. At the event, the brand brought attendees through a field of agave, offered a virtual tour of the Tequila Herradura-making process and a live demonstration of agave harvesting.