The old saying goes that a picture is worth 1,000 words. For beverage-makers, the design of their packages far exceeds that word count as it serves as the first in-person connection to consumers — both new and old.
“Packaging design is the voice for a company,” says Oceania Eagan, creative director and founder of Seattle-based Blindtiger Design. “A critical place to start when approaching the design of packaged products is to first address the system of the full family of products. Consideration must be made to how the full lineup of flavor varieties will look together but also allowing each to stand strongly on their own. Many retailers are moving to shelving product by flavor or type rather than by brand.”