Coors Light, Kenny "The Jet" Smith renew Full Court Refresh
Quri releases merchandising data from Easter power period
Sparkling Ice was the official sponsor of the High School Nation (HSN) Tour, which took place between March 28 and April 29. The HSN Tour is a music-and-arts festival that traveled to 25 high school campuses across the country and provided students with free entertainment, the company says. The brand encouraged students to get creative through six “Spin Art Stations,” where participants created spin art on LP records. As part of the two-part contest, students were invited to participate in #FlavorUp Dance-Off and the winners were entered to win a trip to a live concert. Additionally, students were encouraged to use the hashtag #FlavorUp on their social channels to show how they define their personal flavor. Those who participated were entered to win prizes that included Sparkling Ice beverages, product-filled backpacks, headphones, concert tickets and more. The company also gave a $500 donation to each school that participated.
For the third consecutive year, Coors Light and retired basketball player Kenny “The Jet” Smith teamed up to refurbish community basketball courts. Coors Light will donate up to $100,000 to make over community basketball courts in Chicago, New Orleans, and Oakland and Sacramento, Calif. Legal-drinking-age basketball fans can participate through June 30 by using the hashtags #FullCourtreFRESH and #Over21, and Coors Light will donate $1 for each tweet, up to $25,000 for each city.