Natural, organic beverages rebrand to appeal to larger demographic

KeVita announces major rebrand at 2016 Expo West

April 15, 2016

It’s a running joke in my family that my boyfriend doesn’t eat real food. His diet seems to consist of chocolate milkshakes, chocolate chip cookies and a variety of chocolate candy. However, at 33 years old, he’s recently become concerned with his diet and is making more of an effort to consume products with nutritional benefits.

While at Natural Products Expo West last month, it was clear that he isn’t the only male looking to add some nutrients in his diet with beverages. Although it was easy to see several new trends are driving the natural and organic segment, arguably one of the most important is a movement in packaging to appeal to a broader demographic of consumers.

As the North American beverage market continues to experience growth, the categories fueling this performance are not the top performers of yesteryear. Instead the future vision for the beverage industry is coming from smaller factions.

How to Select the Right Valves for Beverage Fermentation Systems

In this webinar, we’ll explore the challenges beverage makers face during installation or upgrade of their fermentation system and how the right valve technologies can overcome those challenges—unlocking a range of benefits, including greater levels of control through automation, reduced hardware and maintenance costs, energy savings and more.

Poll

Beer Segments

View Results

Poll Archive

Products

Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

See More Products

Beverage Industry Magazine

2020 March

A lot is brewing in the March 2020 issue, from cold-brew coffee to craft beer. Check out our cover story to learn the latest about the $300 million merger that brought the Boston Beer Co. and Dogfish Head together. Our Beverage RD article uncovers the latest trends in sweeteners, while readers can get Up Close With OWYN (Only What You Need). Our Ingredient Spotlight highlights innovations in the utilization of coffee as a flavorful, functional ingredient. And our 2020 Beer Market Report is a hefty pour that you won’t want to miss. You’ll also see the latests in new products, suppliers and more. This issue is good to the last drop. Thirsty for more? Subscribe to get the latest stories delivered right to your inbox. Check back throughout the month for additional content.

Check back throughout the month for additional content.

View More Create Account

Natural, organic beverages rebrand to appeal to larger demographic

KeVita announces major rebrand at 2016 Expo West

Related Articles