When Madonna sang, “You know that we are living in a material world, and I am material girl,” the American singer could not have foreseen that her “Material Girl” song would eventually characterize her in the mainstream media. Although Madonna was not singing about glass, aluminum or plastic, these primary packaging materials, like the 1984 pop hit, have become classics.
Packaging experts note that beverage manufacturers put a lot of time and effort into building their brands. They want to create awareness, encourage demand and foster loyalty and the type of primary packaging material — glass, aluminum or plastic — is a critical component to brand success.