Beverage brands prepare for summer with new campaigns, launches
Harvest Soul launches chewable juices
Jägermeister announced that it has partnered with Live Nation to participate in an integrated Electronic Dance Music program this summer. The brand will appear in a custom-built, festival-driven activation as the official liqueur sponsor of six shows and will offer craft cocktails, DJ performances, an elevated deck and more, it says. Throughout the season, it will unlock exclusive program content and reveal secret on-site experiences to fans through brand- and festival-related social channels. The companies also will produce a 12-segment video series called The Art of the Craft, which they will release coinciding with the various festivals. “Consumers attending these six dance music festivals will be able to experience Jägermeister like never before by discovering its heritage and quality through a fully immersive, multi-sensory environment,” said Marcus Thieme, chief marketing officer at Sidney Frank Importing Co. Inc., in a statement.