When you buy a gift, how it is wrapped matters. It’s one of the reasons I like to shop at Von Maur, as the retailer provides free gift wrapping and free shipping to anywhere in the United States.
Before I started writing for Beverage Industry, I never thought about the intricacies of beverage packaging, but now I take notice. For example, I recently received beautifully packaged samples of Carpatica Aqua, a nitrate-free mineral water available in sparkling and still varieties that is sourced from springs deep within the Carpathian Mountains. The plastic on the traditional-looking sparkling water bottle is rigid, while the natural spring water bottle is octagon-shaped, handsome-looking and sure to stand out on store shelves.