Best Damn Brewing Co. unveils innovative beer gear
Best Damn Office Chair premieres at SXSW Interactive Festival
At the 23rd annual South by Southwest (SXSW) Interactive Festival, Best Damn Brewing Co., a brand of Anheuser-Busch, St. Louis, launched Best Damn Beer Gear. In the following months, the brand will release a series of one-of-a-kind items designed to help consumers enjoy Best Damn brews in innovative ways and in different situations, the company says. Its first concept, the Best Damn Office Chair, was unveiled at Best Damn Brewing Co.'s outdoor event this week, where the brand is hosting festival-goers (21 and older) at its Bill-Bar, it adds.
Just in time for this week's “March Madness” basketball games, the Best Damn Office Chair shows fans the ultimate way to enjoy the college basketball tournament at work, the company says. According to a survey for Best Damn Brewing Co. by Wakefield Research, more than half (56 percent) of Americans are unable to enjoy the games because they're stuck at work, and the Best Damn Office Chair is inspired by these office-bound sports fans, it adds.