Not too long ago I tried Not Your Father’s Root Beer at a friend’s college graduation party. The flavored beer was a nice change for me, as it offered a different kind of flavor with less alcohol than a spirit, which I appreciated.
And it seems I’m not the only one, as hard soda has made ripples in the beer market for the past several years. The success of Not Your Father’s Root Beer, and similar products, seems to have enticed major beer manufacturers to consider the new segment as an option.