As a baby boomer, I’ve never been a big online shopper. However, I did purchase a few items online this holiday season and was surprised at how easy it was. I capitalized on sales offers, didn’t have to look for parking or contend with crowded malls, and the items were shipped right to my home, saving me time, gas and aggravation.
It looks like I’m not alone in this pursuit, as eCommerce continues to gain ground for consumer packaged goods (CPG). Last year, more than 50 percent of time spent on the web was spent on mobile devices, while mobile purchases reached about 30 percent of total eCommerce, according to Statista, which notes that mobile app store revenues worldwide are projected to grow to $76.5 billion by 2017.