In the 1988 film “Coming to America,” Prince Akeem hopes to escape his arranged marriage to a woman he has never met. With his best friend Semmi by his side, Akeem flees to New York City to find an intelligent, independent woman. As Akeem searches for his true love, he and Semmi encounter some comical adventures as they navigate the foreign land, eventually finding Akeem’s future bride. Luckily for consumers, trying beer from outside the United States does not include as many obstacles, but still can result in a happy ending.
It seems as though U.S. consumers are having their own love affair with import beer. According to Chicago-based Information Resources Inc. (IRI), dollar sales for import beer were $5.4 billion — an 11.7 percent increase — for the 52 weeks ending Dec. 27, 2015, in U.S. supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains. Case sale gains were just shy of 10 percent during that time period.