Harvest Hill Beverage Co. introduces Juicy Juice Teasers in Southeast
Lower sugar, decaffeinated juice tea created with kids in mind
Harvest Hill Beverage Co., Stamford, Conn., announced the launch of its latest innovation, Juicy Juice Teasers, a decaffeinated, lower sugar juice tea blend that will be available at Publix, Food Lion and Kroger stores in the Southeast United States and at select Wal-Mart stores throughout the U.S. later this month, the company says.
"The idea behind Juicy Juice Teasers is deliciously simple and at the same time break-through," said Harvest Hill’s Chief Marketing Officer Ilene Bergenfeld in a statement. “By blending juice and tea, we've created a lower-sugar, refreshing beverage that tastes delicious. Our research found that older kids are looking for more beverage variety, but most options have sugar and/or caffeine. Juicy Juice Teasers is a beverage both moms and kids will reach for in the grocery store aisle and at home."