In December, Anheuser-Busch InBev (AB InBev) announced it would launch four Global Smart Drinking Goals in an effort to encourage responsible drinking and reduce harmful drinking, a growing concern for many consumers. The company says its goals will be achieved by the end of 2025, which it plans to accomplish by launching multi-year pilots in six cities around the world in an effort to reduce harmful alcohol drinking by 10 percent.
Among other efforts, the company says it will expand its portfolio to ensure that at least 20 percent of its global beer volume is no or low alcohol by 2025. It also will make health information available to all consumers through labeling on all of its beer products by 2020.