Beverage marketing campaigns driven by national sports, manufacturers offer innovative consumer beverage products
PepsiCo, Heineken, Blue Diamond, The Coca-Cola Co. back sports programs
One of the first sports drink manufacturers to utilize pickle brine, the Pickle Juice Co. recently added 100 percent Natural Pickle Juice Sport to its lineup. Available in 8- and 16-ounce bottles, the beverage contains 10 times more electrolytes than the average sports drink, the company says. The natural sports drink joins an established line of products that includes the original Pickle Juice Sport, Extra Strength Pickle Juice Shot, and Pickle Juice Chaser, it adds. Available online and at select retailers, the pickle juice drink specifically was developed to help prevent dehydration and muscle cramping caused by heat and muscle exertion, the company says.