Nielsen, CGA launch Brand Index for alcohol beverages in the US
On-premise index rolling out in two phases
As part of the Nielsen CGA joint venture, New York based-Nielsen and CGA Strategy, U.K., announced that Brand Index, a statistically robust, fully projected on-premise measurement for beverage alcohol clients, will be rolling out in two phases this year.
The Nielsen CGA joint venture aims to create a new industry standard by giving brand owners in the United States the same comprehensive measurement and analytic capabilities used by Europe’s drink producers and retailers, the company says.