At an annual wellness appointment, most doctors will preach about living a healthy lifestyle to help prevent the development of illnesses. As more consumers embrace this proactive approach, beverage-makers are seeking ingredients that can support this health-and-wellness trend.
“As consumers shift from treatment to prevention when it comes to their health, the use of antioxidant ingredients within beverages [has] increased and will continue do so, especially with the aging of the baby boomers,” says Alison Raban, certified food scientist for Long Beach, Calif.-based BI Nutraceuticals.