Ingredient companies release white papers, unveil certifications
ADM announced new China facilities
Johns Creek, Ga.-based Amelia Bay published a new white paper written to assist beverage manufacturers in making the proper decisions when it comes to formulating ready-to-drink (RTD) iced tea. Titled “To a Tea: Building a Better RTD Iced Tea,” the paper examines the current RTD iced tea landscape and consumer trends, provides a primer on types of bases for brewing tea and offers pertinent questions brewing manufacturers should ask themselves about their end goals before entering this growing market, the company says. In other news, Rockford, Ill.-based ColinKurtis Advertising released a case study highlighting Amelia Bay’s original marketing challenges, and the path the agency took to overcome those challenges.