By May 2013, Mike Steiner and Jake Paulson had grown weary of the years they had spent on the road touring as front-of-house audio engineers in the rock music industry, so they switched channels and founded a cold-brew coffee company they dubbed Anchorhead Coffee. Based on a single cold-brew coffee, the Duvall, Wash.-based company has grown to offer whole bean, concentrate and two ready-to-drink (RTD) cold-brew coffees.
“The first product we put out was the ready-to-drink cold brew,” Steiner explains. “We started at the local farmers market here in Duvall, Wash. That gave us the opportunity as a test market to see if this business was viable. People loved it, so that gave us motivation to learn everything we could about the coffee industry.”