As consumers seek out better-for-you beverage options, categories like juice and juice drinks are seeing a retooling of products to help appeal to these health-focused shoppers. “As health-conscious consumers move away from carbonated drinks, some have also been keeping away from sugary juices, leaving space for new competition to develop,” reports IBISWorld in its April 2015 report “Juice Production in the US.”
The Santa Monica, Calif.-based market research firm adds that niche products, including coconut water and tropical flavors, have proliferated within the market as new brands and manufacturers emerge.