It’s an exciting time for the alcohol beverage industry. As the economy has improved throughout the past five years, consumers have enjoyed a rise in disposable income. This translates into more consumers opting for more expensive or premium beverages, such as craft beers. At the same time, consumers have become more knowledgeable, and often, more health-conscious, when it comes to their drink choices.
As a result of these trends, alcohol beverage companies continuously are introducing new brands and flavors of beer, wine and spirits to satisfy consumer demands. Although the emergence of new categories can lead to increased sales, it also creates a tremendous challenge for distributors managing a greater number of SKUs.