Heineken USA, Stella Artois utilize the holidays and celebrity marketing
Following an appearance on ABC’s “Shark Tank” and with support from local investors, entrepreneur Danny Grossfeld launched HOTSHOT, an innovation that makes hot, ready-to-drink (RTD) coffee. While on a trip to Japan, Grossfeld was introduced to the concept of hot coffee in cans and subsequently launched a Kickstarter campaign to bring a version of the Japanese product to U.S. consumers, which caught the eye of Shark Tank producers. “Gearing up for my ‘Shark Tank’ appearance was one of the most stressful times of my life,” Grossfeld said in a statement. “But the experience was also invaluable as I had to anticipate the Sharks’ questions and make sure my business plan was flawless.” The 100-percent Arabica coffee grown in Sumatra is available in four flavors: Espresso, Caramel, Vanilla Frappe and Hot Chocolate. HOTSHOT is served in aluminum cans that are warmed to 140 degrees Fahrenheit by a custom-designed HOT “fridge.” The brand is planning to add more flavors to the lineup.