With mainstream media reports detailing questions about the sustainability of the planet, consumer interest in these measures is gaining steam. “The Sustainability Imperative,” an Oct. 12 global insight post from New York-based Nielsen, notes that more consumers are adopting sustainable behaviors and expect the same measures from corporations.
The market research firm reported that 66 percent of global respondents are willing to pay more for products with 50 percent citing key sustainability factors — natural/organic ingredients (69 percent), company being environmentally friendly (58 percent) and commitment to social value (58 percent) — as purchasing drivers.