Beverage brands launch digital marketing campaigns
Diet Coke and Heineken utilize digital efforts
The Boyd Co. Inc. recently released a report titled “Comparative Cost of Food and Beverage Industry Processing,” which looks at operating costs for beverage processing plants, including labor, utilities, real estate and taxes. Annual costs range from $27.8 million in Boston to $22.3 million in Othello, Wash., the report states. The study, which reviewed plants in 30 comparative cities, notes that the sector now is faced with added compliance costs associated with the new Food Safety and Modernization Act (FSMA) being rolled out by the Food and Drug Administration. This is the most extensive and far-reaching update of federal food and beverage safety laws since 1938, notes The Boyd Co. Inc.