On a pit-stop at a gas station not too long ago, the Dunkin’ Donuts sign across the street glowed as it sang to me, “Pumpkin is back.” Nothing says fall to me like my large Dunkin’ coffee with pumpkin spice, cream and sugar (whether it needs the cream and sugar, I don’t know, but I’m afraid to try it without).
It’s clear that millennials are driving flavor trends, looking for more variety and exotic options. And beverages have the opportunity to capitalize on this trend by offering limited-time, seasonal flavor options.