As more consumers seek better-for-you beverage options, they continue demanding packaging that reflects their eco-friendly, healthy lifestyles. Eighty-three percent of Healthy Beverage Shoppers, those who choose beverages for health reasons, want more information about the ingredients, the eco-friendly attributes of the package and the brand itself, according to a 2015 EcoFocus Survey of 3,800 grocery shoppers.
EcoFocus’ April research notes that Healthy Beverage Shoppers are 61 percent more likely to think that beverages in cartons are a healthier packaging option. The research shows that 39 percent of these shoppers think that products packaged in cartons are better tasting, fresher and retain more nutrients over time than beverages in packaged bottles.