Bottles inspire consumers to turn nights “electrik”
Absolut Vodka, a brand of Purchase, N.Y.-based Pernod Ricard USA, announced a new limited-edition bottle, Absolut Electrik, available in silver and blue that will be available starting Oct. 1. The limited-edition bottles will be available throughout the holiday season to help partygoers and throwers turn their night “electric,” the company says. The new bottles feature Absolut’s Original Vodka.
The Absolut Electrik bottle is the latest continuation of Absolut Nights, an ongoing campaign dedicated to reimagining the future of nightlife, the company says. The simple, sleek metallic bottles serves as a muse for raising the energy of nights out and in — starting with next month's Absolut Electrik House, it adds.