With a plethora of alcohol and non-alcohol brands in the beverage landscape, packaging is paramount to attracting consumers. In the case of Wild Ginger Original Alcoholic Ginger Beer, a new craft beer, Dan Matauch, founder of Northville, Mich.-based Flowdesign, the firm that designed the new beer’s packaging, says the name itself immediately sparked his imagination.
The Wild Ginger name emulated from Jamey Grosser, founder and chief executive officer of Nashville, Tenn.-based Wild Ginger Brewing Co. Grosser has “a couple of red-headed friends who are some of the craziest people he hangs out with,” Matauch says.