Consumers know the importance of health and wellness. According to a survey conducted by New York-based Nielsen, consumers not only recognize the need to institute a healthy lifestyle, they also are willing to pay for it.
In Nielsen’s “Global Health and Wellness Survey” released in January, 49 percent of global respondents consider themselves obese. Going a step further, consumers are making conscious efforts to change this with 50 percent of respondents saying they are actively trying to lose weight. This could be beneficial to consumer packaged goods manufacturers as 88 percent of survey takers said they are willing to pay more for foods with healthy attributes to some degree.