Brands utilize atheletes, video games, world records and more
Coors Light partnered with Univision Deportes, the sports division of Univision Communications Inc., as the official beer sponsor of the Campeon de Campeones and SuperCopa championships. From making it snow in July to creating an icy foosball table, Coors Light is bringing the cold Rocky Mountains refreshment to soccer fans, it says. The doubleheader, brought in partnership by Liga MX and Univision Deportes, will air live on UniMas with a live simulcast on UDN.