For many Americans, the morning doesn’t start until their first sip of coffee. According to experts, the coffee category faces only a few unique trends impacting it. A recent Gallup study found that Americans are drinking just as much coffee now as they were in 1999, about 2.7 cups per day. “Sixty-four percent of U.S. adults report drinking at least one cup of coffee on an average day, unchanged from 2012 and remarkably similar to the figure in 1999,” Lydia Saad explained in her July report titled “Americans’ Coffee Consumption is Steady, Few Want to Cut Back.” “Additionally, coffee drinkers currently report consuming just under three cups of coffee per day, also unchanged.”
In the report, Saad notes that, specifically, 26 percent of American adults say they drink one cup of coffee on an average day, 19 percent drink two, 8 percent drink three and 11 percent drink four or more. The final 36 percent do not drink coffee, she adds.