The number of people using omega-3 supplements has increased in certain European countries, according to a new study by DSM Nutritional Products, Parsippany, N.J. The 2015 Global Consumer Usage & Attitude Study surveyed 11,000 shoppers across 10 global markets and provides detailed insights to enable brand owners to tailor product messaging and reach specific target groups. The results show that evidence of omega-3 use has increased by 4 percent in the U.K. and Germany and 8 percent in Russia, since a similar large-scale survey was conducted by DSM in 2012. The study highlights that motivations for purchasing omega-3 vary considerably depending on factors such as age, gender, geography and attitudes to health and wellbeing, and demonstrates that a targeted approach must be taken in order to appeal to consumers in specific markets.
The International Probiotics Association Europe (IPA Europe), Brussels, Belgium, conducted its first formal meeting as an official association in Brussels. Present at the founders meeting were representatives from Danone, Dupont, Yakult, Chr Hansen, Probi, Lallemand and the IPA. Since the announcement of IPA, GAP and YLFA joining forces to create a single voice in the probiotics industry earlier this year, member company representatives have been working to finalize the bylaws in order to complete the registration process for the association’s branch in Brussels.