R&D News: David Michael & Co.'s "Great Escape to Innovate" tour hits the road
Tour will travel through 40 states in 3 countries
With a 34-foot RV as its base, David Michael & Co., Philadelphia, hit the road again recently to showcase new products, hold creative culinary product demonstrations and teach the next generation of food professionals about careers in the food and beverage industry through its “Great Escape to Educate” mission.
An offshoot of David Michael’s Innovation Road Show that began 12 years ago, the “Great Escape to Innovate” tour premiered in 2013 and covered more than 25,000 miles through 30 states and 120 client visits, according to Skip Rosskam, president and chief operating officer, David Michael & Co. By the time the 2015 tour concludes in December, it will encompass 70,000 miles in 40 states and three countries, including Monterrey, Mexico, and Quebec City and Ontario, Canada, Rosskam says.