Consumers are increasingly looking for functionality in their beverages. Beverage manufacturers are developing products that will appeal to consumers’ needs and wants including health, strength, energy and relaxation. Consumers are faced with daily stresses and more are turning to products that promote mental and physical relaxation as well as stress relief.
Santa Monica, Calif.-based IBIS World’s September 2014 “Relaxation Drink Production in the U.S.” report estimates that more than 70 million Americans have trouble sleeping. “Furthermore, the market extends beyond those who can’t sleep to those who have trouble focusing,” the report states.