2015 State of the Beverage Industry: Juices play up their health benefits
Coconut water growing in popularity
Consumers know that consuming fruits and vegetables is important, but nearly half believe they do not consume enough, according to a 2014 infographic from the Produce for Better Health Foundation (PBH), Hockessin, Del. The U.S. Department of Agriculture’s Center for Nutrition Policy and Promotion recommends that Americans consume 1 to 2 cups of fruit and 1 to 3 cups of vegetables each day, depending on age, sex and level of physical activity. However, PBH’s survey found that these consumers eat less than a cup of fruits and less than a cup of vegetables each day, as reported in Beverage Industry’s January issue.
The PBH study also found that consumers with annual incomes of less than $50,000 were more likely to rate 100 percent fruit juices and 100 percent vegetable juices as healthy, compared with consumers who make more than $50,000 annually. However, the PBH infographic reported that 100 percent juices are both an economical and nutritious form of fruit and/or vegetable consumption.