2015 State of the Beverage Industry: Health and wellness trends drive tea sales
Beverage-makers release sparkling tea options
Consumer desire for better-for-you beverage options in convenient formats has driven the tea category in the last few years, according to experts.
Retail volume of hot brewed tea in the United States has been flat or declining in the past two years; however, consumer preference for healthier, higher-value brands enabled the segment to gain 3 percent in dollar sales last year, Howard Telford, senior beverages analyst at Euromonitor, Chicago, told Beverage Industry in its June issue.