Celestial Seasonings Inc., a brand of The Hain Celestial Group Inc., Boulder Colo., announced that nine of its teas, including Sleepytime Herbal Tea,– have received Non-GMO Project Verification. This announcement is the first step in an ongoing process through which the brand intends to achieve Non-GMO Project Verification for all of its bagged specialty teas, the company says.
Founded in Boulder, Colo., in 1969, Celestial Seasonings Inc. was one of the pioneers of the burgeoning natural foods movement, the company says. In recent years, the brand and its parent company, Hain Celestial, have been vocal supporters of "right to know on GMOs" initiatives around the country, including California Proposition 37 and Colorado Proposition 105. More recently, Hain Celestial's Founder and Chief Executive Officer Irwin D. Simon was among 125 business leaders who implored the Obama Administration to direct the U.S. Food and Drug Administration (FDA) to require food companies to label products that contain GMOs, it says.