Craft beer has revolutionized the beer category and is moving out of microbreweries and into the main market. According to the Brewers Association, Boulder, Colo., there were over 3,200 brewers in the United States as of November 2014. The trend shows no signs of slowing.
With such a boom, brewers are looking for ways to expand outside of their breweries and bring their products to stores’ shelves. When it comes to packaging, lately, the industry is trending toward the more portable can package. Consumers lead busy, active lives, grabbing a cluster of cans that can go almost anywhere is easier than transporting breakable glass bottles, which are often prohibited at beaches, parks and festivals. Cans also allow for plenty of branded space ensuring the craft brewer has a chance to make an impact on consumers. Additionally, cans are easy to recycle, allowing breweries to be eco-friendly with their packaging.