Special effects, one-to-one personalized printed, or freshness graphics and temperature indicators on bottles and cans help brands make customer connections. Inks and coatings are at the heart of any sensory packaging experience, according to experts.
“Color and feel are two significant ways inks can have an impact on beverage containers for both the brand owner and the consumer,” says Dave Waller, vice president of sales rigid packaging, INX International Ink Co., Schaumburg, Ill.