Fastest-growing brands and categories re-shape spirits industry
Fastest-growing brands and categories re-shape spirits industry
Three of the top five fastest-growing spirits brands are vodkas, but whiskey is the category with the most momentum, according to the 2015 SpiritsTAB Report from Chicago-based Technomic Inc.
"A vodka brand with roots in Austin, Texas leads the spirits industry in growth, although it's not the one most might expect," said Eric Schmidt, research director at Technomic, in a statement. "Deep Eddy Vodka achieved a triple-digit volume gain in 2014 and is poised to break 500,000 9-liter cases in 2015, propelled by the relevance of its 'local' roots, all-natural flavors and hand-crafted production. The brand took off at retail and its marketers are now focusing on national chain restaurants."