Brisk, an iced tea brand of Purchase, N.Y.-based PepsiCo, and Mishka, a Brooklyn-based lifestyle brand, announced a limited-edition collection of apparel that will be available on MishkaNYC.com/Brisk starting today. The collaboration is part of Brisk's "kinda out there" campaign which highlights quirky artist-created characters that appear on each can of Brisk. These characters were the inspiration for the Brisk X Mishka designs, which fuse the original Brisk can art with the Japanese anime-type stylings of renowned street artist L'Amour Supreme, the company says.
"Brisk has long been a believer in self-expression and innovation through our packaging design, and we are now excited to extend the reach of our art through a partnership with Mishka," said Kathy Kennedy, marketing director at Brisk, in a statement. "The Brisk X Mishka collection is an opportunity for us to connect to our core target in a way that is relevant and memorable to them – ultimately, kinda out there."