Training program supports entrepreneurs to start businesses contributing to social development
PepsiCo partners to create The Impact
Purchase, N.Y.-based PepsiCo announced its partnership with Entrepreneurship with Impact Ventures, a subsidiary of Ahead of the Curve, an organization established to build an ecosystem to support socially innovative business models in the Arab region. The groups developed The Impact training program through additional partnerships with Middle East Broadcasting Company, Silatech, and Mansour Foundation, which will encourage and support social entrepreneurs to become the social change of tomorrow.
The Impact, which aims to create a regional network of social entrepreneurs who are empowered, inspired and equipped to build sustainable social businesses, will be rolled out in Egypt, Saudi Arabia, Jordan, Lebanon and the United Arab Emirates through a series of five-day boot camps. The workshops will enable participants to learn, experience real life success stories and facilitate networking opportunities, PepsiCo says.
"This training program is built on a firm belief that alternative business models that have social innovation at their core have the ability to create multi-dimensional layers of value for the region. By 2016, The Impact training program hopes to empower more than 150 individuals with the knowledge and skills needed to successfully kick-start and scale their social enterprises, expose existing and aspiring social entrepreneurs to potential investors, mentors and board members, and provide new social enterprises with much needed seed investments," said Dina Sherif, founding partner of Ahead of the Curve, in a statement.