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DuPont Nutrition & Health, Wilmington, Del., launched a new platform to reinforce the strength of its offerings to customers in the food industry. The “It’s What’s Inside” platform cites all of the key attributes that make DuPont a global leader in specialty food ingredients and food protection, with a foundation in the strength of its people —nutrition and food scientists, consumer and market insight experts, global marketers and sustainability leaders — in addition to its broad product portfolio. The goal of the platform is to build awareness of DuPont Nutrition & Health as a leader in the food ingredients industry so key stakeholders readily understand its role in the food space and how its collective capabilities deliver value to its customers. The platform will be promoted through advertising, public relations and collateral materials; in traditional and online media; and at tradeshows.