Consumers are becoming more interested in the quality and nutritional benefits of the beverages and foods they are choosing. Fiber, in particular, is becoming a popular wellness ingredient because consumers are aware of its multifaceted benefits, especially for digestive health.
“Consumers are realizing the connection between fiber-rich foods and drinks and digestive health as well as other potential benefits,” says Nancy Gaul, senior category marketing manager of health and wellness at Tate & Lyle, Hoffman Estates, Ill.