Beverage brands take advantage of apps, social media
Bud Light partners with dating app Tinder for video ad
The King of Beers, Anheuser-Busch’s Budweiser brand, is on a hunt for a tasty food partner, namely the King of Burgers. Budweiser is partnering with Chef David Chang to search the country for the Bud & Burgers Champion. Burger enthusiasts of legal drinking age can submit a photo or video on
budweiser.com/burgers to showcase their burgers and explain why they should be the 2015 Bud & Burgers Champion. Semi-finalists will compete head to head at 10 nationwide Bud & Burgers Championships, with the finale event taking place July 11 at the Budweiser Brewery in St. Louis. The creator of the winning burger will receive $100,000 to support their culinary ambitions and be invited to compete in a new cooking competition series, currently titled “United States of Burgers,” which will premiere on the Esquire Network.