When it comes to what people like to watch on TV, top show choices are fairly consistent across the various demographics, including the different generations. In a February Harris Poll, CBS’s “NCIS” landed in the Top 3 across all four tracked generations — millennials, Generation Xers, baby boomers and matures. Baby boomers and matures named it No. 1, while it finished as No. 3 for millennials and Generation Xers. Also popular across three of the four generations — millennials, Generation Xers and baby boomers — was CBS’s “The Big Bang Theory,” landing in the No. 2 spot for all three.
Although TV shows might have generational appeal, not all things can resonate with multiple age groups. For the baby boomer generation — those ages 49-67, according to New York-based Nielsen — its presence and influence across the consumer packaged goods (CPG) market will only continue to grow.