Campbell’s V8 Vegetable and Fruit Juices claims 59 percent of votes
In line with consumers’ interest with health and wellness products as well as vegetable flavors, Camden, N.J.-based Campbell Soup Co. introduced in January its new line of V8 Vegetable and Fruit Juice beverages. This month, Beverage Industry readers have shown that they agree that this new product release was on point by voting the product line Beverage Industry’s Readers’ Choice New Product of the Month for March.
Campbell’s V8 Vegetable and Fruit Juice beverages, which garnered 59 percent of the reader vote, features blends of vegetables with a touch of fruit without sugar or artificial ingredients, the company says. The lineup includes Healthy Greens, Purple Power, Golden Goodness and Carrot Mango varieties, which each contain 60 calories or less.