The Coca-Cola Co. announces return of Share a Coke campaign
Personalized packaging to include four times as many names as last year
Atlanta-based TheCoca-Cola Co. is bringing back its Share a Coke campaign this summer following a successful run last year. Beginning this week, the company will once again swap out its iconic logo on 20-ounce bottles of Coca-Cola, Diet Cokeand Coca-Cola Zerofor 1,000 of the most popular names in the country, quadrupling the number of names featured in 2014, the company says.
For consumers who are not able to find their names, or enough of a particular name, on store shelves, the company will deliver Share a Coke bottles to their doorstep, it says. In addition, this year The Coca-Cola Co. will offer an e-commerce site where fans can personalize and purchase 8-ounce, glass Share a Coke bottles individually or in six-packs.