Mountain Dew, Aquafina lead sports-marketing initiatives
Purchase, N.Y.-based PepsiCo Inc. announced a new multiyear marketing partnership with the National Basketball Association (NBA), New York, to be the official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA Development League (NBA D-League) and USA Basketball beginning next season.
As part of this partnership, PepsiCo will use its Mountain Dew, Aquafina and Brisk beverage brands, as well as a couple of its food brands, to engage NBA fans through sports marketing and high-profile activations. This partnership builds upon the NBA’s relationship with PepsiCo’s Gatorade brand, which is the NBA’s longest-standing partner, according to PepsiCo.